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 A PLASTIC SURGEON'S NON-SURGICAL APPROACH TO BEAUTY:
RESEARCH. RENEWAL. RESULTS.
Noted plastic surgeon Dr. Gregory Bays Brown has always believed that women should and can look their best when they have the glow of healthy skin akin to when they were younger. He has spent the better part of his career using his skill as a plastic surgeon to help women regain the confidence that comes from looking their best.
Despite a thriving practice, Dr. Brown grew frustrated with the limits of plastic surgery. Dr. Brown realized that he could achieve success surgically but only to a point because even after surgery, the skin can skill look lackluster. "You can get rid of the turkey gobbler or take out the bags but surgery cannot give you the healthy, vibrant skin you had in your twenties" says Dr. Brown. As a Harvard and Emory trained plastic and reconstructive surgeon for 20 years, he was not willing to join the pack of plastic surgeons performing increasingly extreme face-lifts, at their patient's request, because he knew that wasn't the solution.
RESEARCH:
Convinced that there was a better way, Dr. Brown established a research laboratory to conduct a two million dollar study on healing severe wounds of burn victims. In his research, he discovered a bioengineered molecule called EGF (Epidermal Growth Factor) that when applied to burns and wounds, dramatically accelerated healing in all patients tested. The defining moment came when Dr. Brown discovered that the EGF molecule was the same molecule that regenerated aging skin. He was convinced that the only way women could get what they really wanted (the healthy skin of their youth) was at the molecular level with EGF. Dr. Brown was immediately inspired to set up a clinical laboratory within the research unit to validate his findings and to pioneer a face cream with the "youth molecule" EGF. He applied the same intensive scientific attention to skincare that he applied to his astounding research. Dr. Brown was the first doctor to apply the bioengineered version of EGF into skincare. His findings were published in the New England Journal of Medicine (in 1989) and he was granted a U.S. cosmetic patent for EGF (in 1994) to be used in skincare products. The scientist that led the discovery of EGF went on to win a Nobel Prize for it (in 1986). Through perseverance, Dr. Brown realized his dream and launched RéVive to the public (1997).
RENEWAL:
The pioneering product that started the RéVive revolution began with Dr. Brown's first, and to this day, most popular product, RéVive Moisturizing Renewal Cream. This powerful perfecting cream is a small miracle with EGF that gives all faces the legendary RéVive Glow quickly. The now famous "Get the Glow"™ promise became the phrase heard around the world.
RESULTS:
The creation of RéVive is revered today as the gold standard of haute couture skincare and rigorous science for its ability to recapture the glow of youthful skin. Since the original face cream was launched, Dr. Brown has continued to pioneer the use of bioengineered growth factors in skincare. Today, the RéVive family of products utilize the latest technologies and continue to set new standards for products that produce small miracles.
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