 A
MAN BEHIND THE WOMEN
Like Manolo Blahnik and Oscar De La Renta, noted plastic surgeon,
Dr. Gregory Bays Brown knows how to make women look and feel
beautiful. He has created the world’s most effective
skincare line - RéVive - -signaling the first merging
of rigorous science and haute-couture skincare.
It all began when Dr. Brown established a laboratory to conduct
a two million dollar study on healing severe wounds of burn
victims. In his research, he discovered a bioengineered molecule
called EGF (Epidermal Growth Factor) -that when applied to
burns and wounds, dramatically accelerated healing in all
patients tested. It was then, that Dr. Brown had his moment
of revelation: this was the same molecule that regenerated
aging skin. He was compelled to apply the same intensive scientific
attention to skincare. He set up a laboratory within the burn
research unit convinced that the only way to obtain the fluid-filled
skin of youth was at the molecular level -with EGF. He proved
that in a cream form, he could give women what they really
want: the vibrant skin of their youth.
Simultaneously, in his thriving practice, Brown was growing
frustrated with the limits of plastic surgery. To his great
disappointment, Brown realized he could achieve success surgically
but only to a point because, even after surgery, the skin
still looked lackluster. “You can get rid of a turkey
gobbler” says Dr. Brown, “and
take out bags, but surgery cannot give you the succulent soft
skin you had in your twenties.” As a Harvard and Emory
trained plastic and reconstructive surgeon for 20 years, he
was not willing to join the pack of plastic surgeons performing
increasingly extreme face-lifts, at their patients request,
because he knew that wasn’t the solution.
Dr. Brown was the first doctor and scientist to apply the bioengineered version of EGF into skincare. The scientist who led the discovery of EGF went on to win a Nobel Prize for it in 1986. Dr. Brown's own findings
were published in the New England Journal of Medicine in 1989. He won the cosmetic patent for EGF in 1994. Through perseverance, Dr. Brown realized his dream and launched RéVive to the public in 1997.
“I’ve been using RéVive on patients since
1991,” says Dr. Brown. “I was able to show real
results objectively with biopsies to prove we increased cell
turnover. There is nothing surgically that can do what RéVive
does -to give you that dewy-glow and luscious, youthful skin.
There is no single magic bullet in aging but we can already
delay plastic surgery with RéVive products. If you
use it religiously, RéVive will decrease the magnitude
of the surgical procedure needed.”
Dr. Brown’s
aim is true: he wants to help people attain what is reasonable
to achieve with skincare. Certainly no one would accuse him
of building his plastic surgery business! As he says, “I
would have been a much richer man if I hadn't done RéVive.
All my savings have gone into it but I know it improves quality
of life. Women look and feel better about themselves without
going through the agony and risk of surgery. If I had to do
it all over again I wouldn’t change a thing.” |
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